Alchemy has hugely increased the ROI of our Facebook Ads. Through its inbuilt conversion tracking and continuous optimization, only the best performing ads are being delivered and thus we are getting far more bang for our buck.
Flavio Rump, Cofounder
To redirect Facebook users to the company’s 7 fan pages, via ASU ads, in order to become fans of the brand. Target Cost per Fan was $0.60.
Pull audience insights from testing multiple ad variations. Test to determine the most appealing type of image, specific demographics interested in the brand as well as best call-to-action. Distribute budget between “test” and “production” campaigns. 20% of the budget is spent on testing new ad variations, while proven high performance ads receive the majority of impressions, on a “Top 5 Ads” scheme. Ensure that users in different parts of the world are targeted with the most appropriate message.
Over the course of a 6 week campaign, Cost per Fan started at $1.15 and came down to $0.15. The average was $0.32, roughly 50% below target. Facebook fan acquisition now makes up 95% of Morphsuits marketing spend and generates millions of pounds of sales per year.
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